The authors based their research on a set of 168 cultures compiled from eHRAF World Cultures (128 cultures) as well as the Standard Cross Cultural Sample (27 cultures) and by surveying 88 ethnographers (13 cultures). The report’s findings are intriguing: rather than an overwhelming popularity of romantic smooching, the global ethnographic evidence suggests that it is common in only 46% (77) of the cultures sampled. The remaining 54% (91) of cultures had no evidence of romantic kissing. In short, this new research concludes that romantic-sexual kissing is not as universal as we might presume.
The report also reveals that romantic kissing is most common in the Middle East and Asia, and least common of all among Central American cultures. Similarly, the authors state that “no ethnographer working with Sub-Saharan African, New Guinea, or Amazonian foragers or horticulturalists reported having witnessed any occasion in which their study populations engaged in a romantic–sexual kiss”, whereas it is nearly ubiquitous in northern Asia and North America. ...
Overall, we found that the perception of romantic kissing in non-kissing societies ranges from simple disinterest or amusement to total disgust.
Among the indigenous Tapirapé people of Central Brazil, Wagley (1977) found that “couples showed affection”, but “kissing seems to have been unknown”. He explains,
When I described it to them, it struck them as a strange form of showing physical attraction … and, in a way, disgusting....
Across the Pacific Ocean in Melanesia, Bronislaw Malinowski’s (1929: 330) classic account describes the impression of kissing among Trobriand Islanders, who were equally bemused by the foreign custom:
The natives know, however, that white people “will sit, will press mouth against mouth–they are pleased with it.” But they regard it as a rather insipid and silly form of amusement.The Tsonga people of Southern Africa are also openly disgusted by the practice: “Kissing was formerly entirely unknown… When they saw the custom adopted by the Europeans, they said laughingly: “Look at these people! They suck each other! They eat each other’s saliva and dirt!” Even a husband never kissed his wife” (Junod 1927: 353-354).